Hearthline Pools — Pool Configurator Experience

A premium fictional pool and outdoor-living studio experience built around a Forest Paper editorial system: warm paper surfaces, evergreen ink, tactile water-and-stone media, purposeful project selection, and a calm consultation conversion flow.

Hearthline is a fictional independent studio for homeowners who want a backyard to become a more useful part of their everyday life. The experience uses a decision-led visual language rather than a generic contractor-site structure. Its central interaction lets visitors choose a built project and expand it into a focused project overview before moving naturally into a consultation.

The Hearthline waterline is the recurring signature: an offset dot and thin rule appear throughout labels, selected choices and ledger data. It binds the navigation, configuration state, project metadata and editorial sections into one recognisable system.